Dixons Carphone, Europe’s leading specialist electrical and telecoms retailer and services company, today announces that it has entered into an agreement to acquire Simplifydigital, the UK’s largest and fastest growing multi-channel switching platform, offering consumers an Ofcom-accredited price comparison and switching service for broadband, digital TV and fixed line telephone contracts. Completion is expected to take place at the end of March.
Simplifydigital is the UK’s largest independent broadband, digital TV and home phone switching service, helping tens of thousands of customers every month. Simplifydigital compares over 4,500 broadband, home phone and digital TV packages and offers comprehensive and accurate information on its Ofcom-accredited price comparison calculator. The company enables consumers to switch online or speak to an expert, receiving impartial advice to find the best deal.
Commenting on the deal, Seb James, CEO of Dixons Carphone said “I am delighted to be making this announcement today. Our job is to help customers make great choices for both hardware and connectivity whether this be on the move or at home. People want great deals – and help in choosing and switching between a bewildering array of offers – and the combination of Simplifydigital and the unique reach we have through our shops and digital channels will make us the obvious place to go.”
Dixons Carphone, a FTSE 100 company, is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 40,000 people in 9 countries.
Smith Square Partners acted as financial adviser to Dixons Carphone in relation to the transaction.